Before launching your marketing strategy, you need to build your brand. It is crucial that you start with a logo to create a positive image for your company. Your logo will be the essence of your brand. Your logo should be crisp and professional so that people will view your business and business dealings as such. Once you choose the logo that suits you, it will immediately become part of you and your business. You will be putting your logo everywhere; on your website, on your social media sites, in your email signature block, on notepads, mugs, business cards and brochures.
In order to gain a solid reputation, effective marketing is key and there are a variety of ways to do it. Social media, effective networking, e-newsletters, brochures, advertising, press releases and event sponsorships to name a few.
Are you using social media to reinforce your brand message? It is no longer enough to point to your website as your online presence. It is also important for professionals to have a LinkedIn presence. PRISM offers a social media workshop for your staff as well as one-on-one social media training where all of your questions can be answered. If you are interested in having a guest speaker for your meeting or event on this topic, please contact Kim.Jehn@PRISMSuccess.com.
Here is what some of our social media clients had to say about our services:
Social Media is or should be on every business owner’s mind. There is tremendous opportunity to connect meaningfully and have your messaging expand exponentially. Trouble is, so few really understand how to effectively use Social Media. When Glier's Goetta Company needed Social Media guidance, we chose PRISM. Why? Because the PRISM team understands the importance of being conversational and sharing while at the same time growing our brand and business. Throughout the entire process we were shown many options but most importantly guided to the best option for our brand. We felt understood. PRISM is now a trusted resource in the complexities of Social Media. We are grateful. -Mark Balasa, Director of Marketing and Sales, Glier's Goetta Company
Working with Kim Jehn and the staff at PRISM has been a very rewarding experience. The Losantiville Country Club has been going through some changes recently and decided to join the social media wave. We worked with PRISM to develop a Facebook fan page and open a Twitter account. Both of these ventures have been highly successful in keeping our members in touch with the upcoming events, tournament results, pictures and general information. Just this past month, the Board of Directors had their monthly meeting and every person was blown away by the positive exposure the club is getting online. This would not have happened without the foresight of the PRISM team and their dedicated help. I would highly recommend their services to anyone that is looking to expand your online presence. Thank you, Kim and the PRISM team!
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I like that I can come in for a one-on-one Q&A and learn as much as I need to know in a segmented way. I learn better that way. For me, this is very effective. I did post on my Facebook page that folks should check out our Hospice of the Bluegrass golf outing on our website and we received a check for a hole sponsorship the next week as a result of that post. And I only have a few people on my list of Facebook friends! |
-Dare Miller, Hospice of the Bluegrass
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